Privacy Policy

Last updated: 28 October 2026

1. Introduction

Welcome to the Edmaya Makeup Artistry website at https://edmayamakeupartistry.uk/ (the "Website"). Edmaya Makeup Artistry ("Edmaya Makeup Artistry", "we", "us" or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share personal information when you visit our Website, view our makeup portfolio, submit an enquiry or contact us about our makeup artistry services. The Website showcases our makeup artistry work, portfolio and services and allows visitors to contact us about enquiries, appointments and potential bookings. We collect limited personal information when you voluntarily submit an enquiry or provide your details through a form on the Website. We do not require visitors to create an account simply to browse the Website. The Website also uses third-party technologies and services, including GoHighLevel and Google services, which may process technical information about visitors.

2. Who is responsible for your information?

The Website is operated by Edmaya Makeup Artistry. For privacy and data protection enquiries, please contact: Email: [email protected] Website: https://edmayamakeupartistry.uk/ The Website is hosted and technically supported by OMX Media Limited ("OMX Media"). Where OMX Media processes personal information on behalf of Edmaya Makeup Artistry in connection with Website hosting, maintenance, security or related technical services, it may act as a data processor on our behalf. Edmaya Makeup Artistry is responsible for determining how and why personal information submitted through the Website is used.

3. What information do we collect?

3.1 Information you provide to us

We collect personal information when you voluntarily submit an enquiry or provide your contact details through a form on the Website. The personal information we collect is limited to:

• Your name;
• Your email address; and
• Your telephone number.

We use these details to respond to enquiries, discuss makeup artistry services and manage potential bookings. We do not intentionally request additional personal information through our Website forms. Please avoid including sensitive or unnecessary personal information in any message or enquiry.

3.2 Information collected automatically

When you visit the Website, certain technical information may be processed automatically by the Website, its hosting infrastructure, security systems and third-party services. This may include:

• IP address;
• Browser type and version;
• Device type;
• Operating system;
• Pages visited;
• Date and time of visits;
• Referring website or traffic source;
• General Website interactions; and
• Other technical, diagnostic or usage information.

Some of this information may constitute personal data under applicable data protection law, particularly where it can be associated with an identifiable individual or device.

4. Contact forms and GoHighLevel

Our Website forms use GoHighLevel, a third-party customer relationship management and lead-management platform. When you submit your name, email address or telephone number through a Website form, your information may be transmitted to and stored or processed by GoHighLevel on behalf of Edmaya Makeup Artistry. We use this information to:

• Receive and manage enquiries;
• Respond to questions about our services;
• Contact you about potential appointments or bookings;
• Discuss your makeup artistry requirements;
• Arrange follow-up communications; and
• Maintain appropriate records of enquiries and communications.

We do not sell or rent your contact information to third parties. GoHighLevel may process information using its own systems and infrastructure and may engage additional service providers to deliver its services. For further details about how GoHighLevel processes personal information, please consult its own privacy policy.

5. How we use your personal information

We use the personal information you provide for the following purposes:

Responding to enquiries

To respond to questions or requests submitted through the Website.

Appointments and bookings

To discuss our services, communicate with prospective clients and manage booking-related enquiries.

Client communications

To contact you regarding an enquiry you have made or information you have requested.

Website administration

To maintain appropriate records of enquiries and manage our communications. We will not use your contact information for unrelated marketing purposes unless we have an appropriate lawful basis to do so and, where required, have obtained your consent.

6. Email and telephone marketing

We may contact you by email or telephone in response to an enquiry you have submitted or where communication is necessary to manage a potential booking. Submitting an enquiry does not automatically mean that you have subscribed to ongoing marketing communications. Where we wish to send direct marketing communications and consent is required, we will obtain the appropriate consent before doing so. You can object to direct marketing at any time. If you receive marketing emails from us, you can unsubscribe using the instructions provided in the email or contact us at [email protected].

7. Website hosting and OMX Media Limited

The Website is hosted and technically supported by OMX Media Limited. As part of providing website hosting and technical infrastructure, OMX Media may process certain technical information associated with visitors to the Website. This may include:

• IP addresses;
• Server logs;
• Browser and device information;
• Website request information; and
• Technical information necessary to deliver, secure and maintain the Website.

OMX Media may also process information to diagnose technical problems, prevent abuse, maintain security and ensure the Website operates correctly. Where OMX Media processes personal data on behalf of Edmaya Makeup Artistry, we expect such processing to be carried out in accordance with our instructions and applicable data protection requirements.

8. Google services

The Website uses services provided by Google, including:

• Google Analytics;
• Google Tag Manager (GTM);
• Google Ads;
• Google Fonts; and
• Google Search Console.

These services perform different functions and may process technical, usage or advertising information.

9. Google Analytics

We use Google Analytics to understand how visitors use the Website and to help us improve its content and performance. Google Analytics may process information such as:

• Pages visited;
• Device and browser information;
• Approximate location;
• How visitors arrived at the Website;
• Interactions with the Website; and
• General usage and engagement information.

We use this information to understand Website performance and visitor behaviour. Where Google Analytics uses cookies or similar technologies that are not strictly necessary for the Website to operate, these technologies will only be used where the required consent has been obtained.

10. Google Tag Manager

We use Google Tag Manager (GTM) to manage and deploy Website tags and scripts. Google Tag Manager is primarily a tag-management system. Tags configured through GTM may cause other services, including analytics and advertising services, to collect or process information. We use appropriate consent controls to ensure that non-essential tags and technologies are not activated before the required consent has been obtained where legally required.

11. Google Ads

We may use Google Ads to promote Edmaya Makeup Artistry and measure the effectiveness of advertising campaigns. Google Ads may use cookies, conversion tracking, advertising identifiers or similar technologies to measure advertising performance and, depending on the configuration and consent provided, support advertising or remarketing activities. Where required by law, Google Ads-related cookies and similar technologies will only be activated after the visitor has provided the appropriate consent. Advertising-related processing may involve information being shared with or processed by Google.

12. Google Fonts

The Website may use Google Fonts to display fonts and maintain its visual presentation. Depending on how the fonts are implemented, your browser may make requests to Google's infrastructure to retrieve font resources. Those requests may involve technical information such as your IP address and browser information. Where technically possible, fonts may be served in a way that reduces unnecessary transmission of visitor information. However, where the Website directly requests resources from Google, Google may receive information associated with those requests.

13. Google Search Console

We use Google Search Console to monitor the Website's presence and performance in Google Search. Search Console provides information about the Website's search visibility and performance. We may use this information to understand search queries, indexing and technical issues.

14. Cookies and similar technologies

The Website may use cookies and other technologies that store information on, or access information from, your device. These technologies may be used by:

• Edmaya Makeup Artistry;
• OMX Media Limited and other technical service providers;
• Google Analytics;
• Google Tag Manager;
• Google Ads;
• Google Fonts;
• Other Google services; and
• Other third-party services or embedded content used on the Website.

Cookies and similar technologies may be used for purposes including:

• Essential Website functionality;
• Security;
• Remembering preferences;
• Measuring Website usage;
• Understanding Website performance; and
• Measuring advertising performance.

Where applicable law requires consent for non-essential cookies or similar technologies, those technologies will only be activated after the appropriate consent has been obtained. Simply continuing to browse the Website is not treated as consent to non-essential cookies or similar technologies.

15. Your cookie choices

Where the Website presents a cookie consent mechanism, you can choose whether to allow non-essential cookies and similar technologies. You may be able to:

• Accept relevant categories of cookies;
• Reject non-essential cookies; or
• Change or withdraw your choices through the Website's cookie settings.

You can also manage cookies through your browser settings. Disabling certain technologies may affect some Website functionality.

16. Our lawful bases for processing

Under the UK GDPR and applicable UK data protection legislation, we rely on different lawful bases depending on the purpose of processing.

Contract or steps prior to entering into a contract

When you enquire about our services or a potential appointment, we may process your information where necessary to take steps at your request before entering into a contract.

Legitimate interests

We may process information where necessary for our legitimate interests, such as managing enquiries, maintaining appropriate business records, operating the Website and protecting its security, provided these interests are not overridden by your rights and freedoms.

Consent

Where consent is required, including for certain cookies, analytics or advertising technologies, we will rely on your consent. You may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

Legal obligation

We may process personal information where necessary to comply with a legal or regulatory obligation.

17. Who may receive your information?

Depending on the circumstances, personal information may be processed by:

• Edmaya Makeup Artistry;
• OMX Media Limited, our Website hosting and technical provider;
• GoHighLevel, which processes contact-form enquiries and lead information;
• Google, in connection with Google Analytics, Google Tag Manager, Google Ads, Google Fonts and Google Search Console;
• Other technical or service providers required to operate the Website; and
• Professional advisers or public authorities where disclosure is necessary or legally required.

Third-party providers may process information using their own systems and infrastructure and may have their own privacy policies. We do not sell or rent your personal information.

18. International data transfers

Some third-party providers may process personal information outside the United Kingdom. Where personal information is transferred internationally, we will take reasonable steps to ensure that the transfer complies with applicable UK data protection law. Depending on the circumstances, appropriate safeguards may include UK adequacy regulations, approved contractual safeguards or other lawful transfer mechanisms.

19. How long do we keep your information?

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected. Enquiry information may be retained for a reasonable period after the enquiry has been dealt with so that we can respond to follow-up questions and maintain appropriate business records. Where information is no longer required, we will take reasonable steps to delete or anonymise it, unless retention is necessary to comply with legal obligations or resolve disputes. Third-party providers may retain information within their own systems in accordance with their applicable retention policies.

20. Data security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure. However, no website, online service or method of electronic transmission can be guaranteed to be completely secure. Third-party services are responsible for the security of information they process within their own systems, subject to their applicable terms and policies.

21. Your data protection rights

Under UK data protection law, you may have rights in relation to your personal information, including the right to:

• Request access to personal information we hold about you;
• Request correction of inaccurate or incomplete information;
• Request deletion of personal information in certain circumstances;
• Request restriction of processing in certain circumstances;
• Object to certain processing;
• Request portability of certain personal information; and
• Withdraw consent where we rely on consent as our lawful basis.

These rights are subject to certain conditions and legal exemptions. To exercise your rights, please contact: [email protected] We may need to verify your identity before processing certain requests.

22. Complaints

If you have concerns about how we handle your personal information, please contact us first at [email protected] so that we can investigate and attempt to resolve your concern. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent supervisory authority for data protection.

23. Third-party websites and social media

The Website may contain links to third-party websites or social media platforms. If you follow a link or interact with an external platform, that provider may collect and process information in accordance with its own privacy policy and terms. Edmaya Makeup Artistry does not control the privacy practices, security or content of third-party websites or services that we do not operate. We recommend reviewing the privacy policy of any external service before providing personal information.

24. Children's privacy

The Website is not specifically directed towards children. We do not knowingly collect personal information from children through the Website. If you believe that a child has submitted personal information to us, please contact [email protected] so that we can investigate and take appropriate action where necessary.

25. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to the Website, our services, third-party providers, our data-processing practices or applicable legal requirements. The latest version will be published on this page and will include an updated "Last updated" date.

26. Contact us

If you have any questions about this Privacy Policy or how Edmaya Makeup Artistry processes personal information, please contact: Edmaya Makeup Artistry Email: [email protected] Website: https://edmayamakeupartistry.uk/ Last updated: 28 October 2026